About Achievement Specialists

Achievement Specialists was founded in 1997 by Curly Martin FECI, MAOC, MFSB, MPSA, MSOA, using over 25 years experience as a business coach, mentor and trainer. Curly Martin author of 'The Life Coaching Handbook’ the first book of the Handbook Series, which became and remains, an international bestseller, partly due to the fact that it was the first ever life coaching book written specifically for life coaches. The ‘Business Coaching Handbook’ and ‘The Personal Success Handbook’ join the series.

There are many companies offering training to become a coach and some, who make outrageous claims. Because of Curly’s expertise and huge success in the coaching field, currently, there are unscrupulous organisations (large and small) who are claiming association with her or even more outrageous, that she has been trained by them. This is absolutely not true! They are using a form of selling, known as ‘Reflected Glory Marketing’ which lacks the fundamental integrity we believe is at the true core of coaching. Reflected glory marketing is based on the success of another person or company. How does it work? A rogue company within a market sector will search around for the highest profiled, highly successful or most sought after person or company within that particular market sector. Having selected the victim/target the rogue trader will claim some form of connection or association with the victim/target. Thus gaining credibility and increasing their sales, solely based on this alleged connection using the other person or company’s fame to promote themselves. This saves the rogue company money, effort spent in creating their own success and at the same time can have a derogative effect the originally successful person or company.

Therefore BUYER BEWARE! Select your training company carefully and check their integrity. Ask if they trained Curly Martin and If they are unprincipled enough to use reflected glory marketing, you can now decide to consider the implications and how this deceit will impact on the promised training and services they say they will provide you?

In 2002 the company was incorporated, its purpose is to provide the highest quality coach training by using exclusive copyright coaching models and methodologies with support from top class mentors who have been specially trained by Curly Martin.

We believe you and your clients are special, for that reason Curly personally interviews and approves applicants before their acceptance on our Diploma courses and we carefully control the numbers of attendees on our workshops. Working to a ratio of 1:3 wherever possible and always 1:4 - one qualified trainer, mentor or coach to 3 trainees. This means that you can ask any question during the course without feeling apprehensive and also, it means, you become one of a very elite group of life coaches. It also means that all your practical activities, including your coaching practice are supervised sessions Our life coaches know how to make a good living from their coaching practices and some of our coaches make an exceptional living from their practices.

Achievement Specialists focus on guiding people to an understanding of what coaching is really about, and to encourage you to either to find the approach to coaching which is right for you or, if you decide that you want to become a life coach, you will receive the best quality training, advice and support available today. The course numbers are controlled to create an environment where you receive the respect and attention essential to enable you to assimilate knowledge, to become competent and confident with the practical skills necessary to be an outstanding coach and to build a profitable practice.

This website is designed to lead individuals, small companies and major employers to an understanding of the benefits which can be derived from coaching and how they can improve almost every aspect of their life and business activities. To understand more about how coaching can be effective in your life or in your business, visit the Business Coaching or Personal Success links on the website.

Our Vision: To be one of the worlds finest coaching providers.

Our Mission: To coach corporation and individuals on releasing their full exciting potential, starting with a single life.

Our Values: Respect, Integrity, Honesty, Quality, Professionalism, Partnership and Value.

ARE YOU GOOD ENOUGH TO TRAIN WITH THE EXPERT?

A Personal message from CURLY MARTIN F.E.C.I.

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